Name
Breakout D - Your Identity Graph, Their Rules: The Hidden Risk of Outsourcing Your Most Valuable Data Asset [in partnership with MetaRouter]
Date & Time
Thursday, April 16, 2026, 10:25 AM - 10:55 AM
Speakers
Melissa Gallo, Head, Client Success, CVS Media Exchange
Michael Greene, SVP, Platform Strategy, Criteo
Nikhil Raj, CEO, MetaRouter
Melissa Gallo Michael Greene Nikhil Raj
Description

The retail media arms race is no longer just about inventory—it's about who controls the data underneath it. RMNs and publishers that rely on third-party identity infrastructure are quietly ceding their most valuable asset. This session makes the case for bringing ID onboarding in-house: what it takes, what it unlocks, and why the networks that move first will be hardest to compete with.

Session Type
Content